Fabian Beste
co-founder and CEO, 4screen

Fabian Beste is co-founder and CEO of 4screen, an innovative company developing a digital platform that connects drivers with businesses. Since 2020, he has been leading the company that helps local businesses and brands become visible on the car display and supports car manufacturers in UX improvement and data monetization. Previously, Fabian gained extensive experience in the automotive and technology industry, including as an Area Product Owner at the BMW Group, where he worked on the development of the “Hey BMW” assistant, and as a consultant at a strategy consultancy in the automotive industry. He holds both a Bachelor's and a Master's degree in Technology and Management from the Technical University of Munich and has extensive expertise in strategy, digital transformation, UX/UI design and product development.